Latest Automated Social Media Tools – Compared & Reviewed
Maintain and grow your online presence
Social media is an essential component of successful digital marketing strategies. From live streaming to your fan base to creating viral rich image campaigns, social media provides fast and potentially lucrative access to a wide audience.
However, managing all your social media accounts effectively to get your message in front of your audience can be a challenge. Fortunately, there are many automated social media tools available to help you maintain and grow your online presence.
Dlvr.it
Dlvr.itis an easy-to-use tool that automates social media tasks. It works by connecting RSS feeds to social media profiles and then auto-posting articles, photos, and videos to your social networks based on the schedule you define.
The Basic plan is free forever. It includes two platforms, three daily posts per social account, three site feeds, 15 queued social items, and feed updates every three hours.
Dlvr.it also offers two premium options:
Dlvr.it is not as robust as other automated social media tools, and its analytics only offers follower stats and click stats. It doesn’t provide in-depth demographics of followers.
The free version is very limited. Most of the advanced tools require a paid upgrade.
It is very convenient and saves time. Users specify the RSS feeds, connect their social accounts, and set the intervals. Dlvr.it does the rest for you automatically according to the schedule you specify in the settings.
Buffer
Buffer is an app to help you manage your social media accounts. It is an automated social media scheduling tool to help brands build and handle multiple social media teams and accounts integrated into one dashboard.
Buffer can also be integrated within-house collaboration toolslike Chatter and Microsoft Teams so you can share content throughout your own private social or internal business networks.
Buffer offers three premium plans (paid monthly or annually), free trials and a basic free option.
Buffer focuses on seamless scheduling and isn’t as robust as some other automated social media tools. Some of the advanced features it does offer such as social interaction and analytics are not included in the free version.
Buffer users point out that the tools are very intuitive and easily integrate with Twitter, Facebook, Pinterest, Instagram, and LinkedIn. They also like the responsiveness of the customer support team.
Hootsuite
Hootsuite is an all-in-one platform that enables users to schedule and curate content, measure social ROI (Return On Investment), and run social media ads.
Hootsuite offers a tiered pricing plan starting with a limited free account. Each paid level includes a free 30-day trial.
Hootsuite includes a lot of useful tools. However, there is a tradeoff in that the dashboard is complex and not very user-friendly. The most powerful features offered by Hootsuite are only included for enterprise plans. The analytic and reporting tools in the free and lower cost pro plan are limited.
Hootsuite includes a wide variety of features in its comprehensive tool to make it easier to manage social media activities for multiple clients or accounts.
Meet Edgar
Easily schedule and automatically share your content on Facebook, Twitter, Instagram, and LinkedIn with Meet Edgar.
Meet Edgar has one subscription price at $49/month. They are also offering anintroductory four-month promotional offer to new customersfor $29/month (saving of $20/month). The subscription includes:
Meet Edgar only works with Twitter, LinkedIn, and Facebook. Another limitation is users can’t retweet, share posts to other social networks, or comment through the platform. Some users think the price is too high.
Users will never run out of content. Meet Edgar’s auto-scheduler will pull posts from your unlimited content library.
Before you can decide which is the best automated social media tool for your needs, you must know what your needs are. Start by focusing on the tools that can help you automate what you are already doing.
There is no need to use a platform that offers lots of bells and whistles if you don’t have an immediate need for them. Once you have that nailed down, analyze how you can enhance what you are currently doing, and which tools offer the features you will need to improve your social media marketing strategy.
David has a background in small business and lives in Australia. He is a WordPress and Ubuntu Developer who enjoys design, CSS and tech tool integration.Read David’s Full Bio
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