How to Speed Up a WordPress Site in 11 Steps

It will be blazing fast in no time flat

Nobody likes a site that loads slower than it should. In today’s digital world, even a one-second delay in page responsiveness translates to reduced clicks, reduced user satisfaction, declining conversion rates, and lost revenue.

Not only that, but site speed is now part of theranking factors in Google’s ranking algorithm, meaning your site speed impactssearch engine optimization(SEO). The snowball effect of this impact is loss of visitors from impatience and reduced search engine rankings.

Why Your WordPress Site Runs Slow

WordPress offers a great platform on which toset up and run your website. Without the right safeguards in place, you could end up with a sluggish website.

Here are some of the main reasons why your WordPress site loads or runs slow.

How to Speed up a WordPress Site

Websites today are not only about the content, but also speed and efficiency. We cover the most common things that can quickly fix the issue.

According toGoogle, the best practice is to keep your site’s load time at three seconds or less. If your site doesn’t load in under 3 seconds, users are more likely to leave right away so you need to strive for 3 seconds or quicker than that.

To know your site’s speed load, run a sitespeed diagnosisusing tools likeGoogle PageSpeed Insights,Pingdom,WP Engine Speed Tool, orGTMetrix.

These tools not only help you track your site speed, but also offer speed tips on how to make your site run better. Plus, should you make changes or install a plugin, you can see how such changes affect site load times.

UnusedWordPress pluginsand themes can detract your site’s performance, but they also present security vulnerabilities.

To delete unused plugins, you’ll need to deactivate the plugins first, and then go to the list of inactive plugins to delete the ones you don’t need.

If there are unwanted themes on your WordPress site, go toAppearance > Themesto delete them. If you’re able, it may be worth paying for an audit and getting help to clean up your site.

As time goes by, you may accumulate images, videos, and other media files in your gallery or media library that you no longer use.

To manually remove media files and free up some space, go toAdd Media > Media Library > Unattachedon your WordPress dashboard, and delete the unwanted media files. Alternatively, you can install a plugin likeMedia Cleanerto clean up your media library, and delete the plugin once you’re done.

Over time, the database accumulates clutter that can slow down your WordPress site. A regular cleanup will ensure that the database size is reasonable and this will help your site load faster.

Some of the unnecessary bloat like post revisions, spam comments, orMySQLqueries can take up a huge chunk of space.

You canclean up the databasemanually or by installing a plugin. If you don’t know how to do it manually through phpMyAdmin, use a plugin likeAdvanced Database CleanerorWP-Sweepto clean up your database.

There arethousands of WordPress themesyou can choose from – free or premium – if you want your site to look good. However, using a barebones theme that has the necessary elements ensures your site will function well and load fast.

WordPress themes are designed differently, but you’re better off taking a minimalist approach than going with a feature-rich theme. This is because feature-rich themes involve a lot of code, which has to load each time a user visits your site.

One barebones starter WordPress theme that focuses on speed and simplicity isUnderscores.

Your website host can impact your site’s speed significantly.

For a faster WordPress site, you may want to opt for managed hosting, meaning you get a dedicated server all to yourself. Managed hosting is expensive, especially if your site isn’t getting lots of traffic. However, managed hosting offers server root-level access, scalable performance and storage, and higher levels of security.

Shared hosting is cheaper, but doesn’t offer server-level access or control, and tends to overcrowd servers. This means your site may experience slowness if another site on the same server gets a lot of traffic.

Plus, if something happens on other sites sharing the server with your site, it may trickle down into your site.You can also speak with your host as they have tech experts who can often spot the problem(s) and make some quick, simple tweaks to help speed up your WordPress site.

AContent Delivery Network(CDN) is a network of servers located across the globe, which serve copies of your content so it’s always fast regardless of where your server is actually located.

CDNs eliminate the latency (time or delay) involved as data is transmitted over a network. When configured, a CDN speeds up page load times because your site will use an optimized server that’s nearest to the user based on their location.

Some of the popular CDNs used on WordPress sites includeCloudflare,Sucuri, MaxCDN,FastlyorCacheFly.

Images help keep your site’s visitors engaged. However, as beautiful as large images may look,optimizing the imageswill help you achieve faster page load times. You can use a tool likeShortPixelto compress your images.

Ensure that there are no big images above the fold on your posts by turning off background images and/or a featured post before the content. On mobile, make sure the image is pushed into the post below the fold because when they’re above the fold, they may hurt your site speed.

If you’remonetizing your WordPress website through adsfrom entry point media networks, those same ads can really slow down your site.

It’s better to hold off on these media networks until you can get into premium ones likeMediavineorMonumetricthat won’t slow your site down as much. This is due to the fact that their ads are served up asynchronously.

Each time a user loads your site, the browser pulls all the elements from the hosting server. With browser caching, the user doesn’t have to endure that whole process.

Browser caching “remembers” the resources that were loaded previously by taking a snapshot of the page so that the usersees the cached pages and files from the browser.

You can implement browser caching to increase WordPress site speed when people land on your site, and take stress off your server. To do this, you can use a plugin likeWP Rocket. Once you install WP Rocket, enable the lazy loading setting, save the changes and the cache will start working.

Accelerated Mobile Pages(AMP) is a project by Google that helps your mobile pages to load faster.

AMP articles don’t have much formatting, meaning they’ll load almost instantly. This way, users enjoy a more streamlined experience on their mobile devices.

Users can visit your site and scroll between different articles without leaving the web page. It’s a great way to speed up a WordPress site, increase conversions, and improve visitor retention.

You can follow theAMP tutorialto do it manually, or you can use a WordPress plugin like AMP for WP if you’re less tech-savvy or have no HTML experience.

Other Things to Try

There are many other things you can do to speed up your WordPress site such as:

Speed Up Your WordPress Site

We’ve covered some simple and efficient steps you can use to speed up a WordPress site. There are other more technical methods you can use but these 11 steps should get you started on the right path.

Are there specific tips and tricks that have helped you speed up your WordPress site? Share with us in the comments.

Elsie is a technology writer and editor with a special focus on Windows, Android and iOS. She writes about software, electronics and other tech subjects, her ultimate goal being to help people out with useful solutions to their daily tech issues in a simple, straightforward and unbiased style. She has a BCom degree in Marketing and currently pursuing her Masters in Communications and New Media.Read Elsie’s Full Bio

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